There are going to be many reasons users abandon apps so quickly. They could, as touched on earlier, have been misled as to its contents. Something we can be pretty sure about, however, is that no one is going to return to your app if their first use left them stumped trying to figure out how to use it. If a problem with your app comes to light, investigate it and fix it — as soon as possible.
Exactly what works best here will depend on the functionality of your app; not all apps will share the same rules for optimal user experience. A banking app, for instance, should always launch the home screen upon opening — in part because it feels more secure, but also because the nature of the app means that each use should see a specific task started and completed. Real-time strategy games, however, should of course launch in exactly the same place the user was when they last closed the app.
Figure out what setup will offer the best experience for your users and configure your app accordingly. They feature messages designed to entice users back into the app, and they look something like this :. In-app messages are similar, but they appear while a user is already engaged with the app. They may look something like this :. Overly-intrusive push notifications can, and do, result in uninstalls. So, make sure you use them wisely, once more bearing in mind that quality of content is key.
If you approach your audience make sure you have something to offer that will be worth their time or else they will be quick to either turn off notifications if not delete your app.
You can read about how to get started with push notifications here. What strategies have you used to overcome the problem of potential app customers finding you while using a desktop device, and how effective have you found them to be?
Let me know using the comments below. Featured Image: Pixabay. From content, to scrappy guerrilla tactics, to PR, Sujan always blows my mind with what he comes up with. How to Drive Web Traffic to Your App Data from late revealed that roughly half of consumers are searching for and finding apps directly in the app store. They are effective at converting users who have visited your site and read about your app using a mobile, not desktop device.
The Hilton , on the other hand, keeps it simple with a series of text links: Downloading an app from a desktop device to your phone is really simple — so long as your two devices are linked via a Google account on Android Devices or an Apple ID. The user might not understand that they can download apps to their mobile device from a computer, and so overlooks this option completely. I just mean that there are more effective ways of turning web traffic into mobile app users.
Allow customers to receive a text to download the app This is by far my preferred method of turning desktop visitors into app users. From here, a screen that looks something like this will appear: At this point, the customer has three choices.
Visit Google Play and download the app directly to their mobile device. Enter their phone number and receive a text link to download the app. Fetch their mobile and visit bankofamerica. For desktop users, the middle option is the clear winner. Not a huge ask, considering, but certainly more inconvenient than simply typing their phone number into a box.
The customer might incur charges for sending the text. More worryingly, they might get warned about it. This is a huge barrier to entry. If, however, you have… Information pages that are complemented by content contained in your app, or Blog posts that talk about your app or features, or information that is linked to your app …then you can leverage these pages for app downloads by enhancing them with relevant CTAs.
Keep your ask simple This applies anytime you ask anything of users online — contact forms, email sign-ups, checkout pages — the more you ask of your visitors, the lower you can expect your conversion rate to be. Bank of America asks customers to complete an — albeit simple — three-step process.
BT actually asks their customers to do the legwork by texting them. There are ways to simplify the process further. Best Practices for Effectively Turning Web Traffic Into App Users To maximize the impact of your conversion funnel optimization, I strongly encourage you to incorporate some, or all, of the following best practices into your strategy.
Put your experience of your journey as an entrepreneur and talk about something spectacular within the category of your app or simply rework your blogs or articles as presentations. Whatever you do, make sure you keep your reader amazed and at times amused. So much so that they look for what you do and how it could help them. Seek press coverage. There's nothing like a third-party endorsement for your app. What's better then a publication of repute writing about it?
Identify a journalist that has done similar category or product stories and write to them with a concise pitch, explaining why it merits a story.
Actively participate on Quora. The possibilities are endless if you focus on providing your users with value and not force-selling your app. Utilize social-media channels. These channels offer a great tool and medium to promote your own content as well as curate excellent content that your potential users may want to read. Build a following by sharing relevant content regularly.
Get community approval. Many apps have gotten tremendous feedback and followers this way, and those followers acted as brand ambassadors that influenced other users to download the app. Build word of mouth. Potentially the best way to get traction for your app is through word of mouth. Not only does it create a viral effect, but people trust others to tell them about great discoveries. See my previous article on how to use word of mouth to influence users to download your app.
Ginni Saraswati. Nick Chernets. Depending on the type of app you have, there are benefits to both strategies. If you charge for downloads initially, fewer mobile users will download the app. Just look at your own mobile device. Do you have any apps that you paid to install? However, people who download paid apps are more likely to be engaged.
For those of you who own an existing business and have an app as an extension of that business to improve the customer experience should definitely be offering free downloads.
There are plenty of other monetization strategies, such as offering in-app purchases. There are to places where the overwhelming majority of mobile users are downloading apps. Look at how these two platforms compare to each other in terms of global app downloads.
Worldwide, there are more downloads coming from the Google Play Store. But as you can see, both stores saw an increase in the percentage of downloads from to In short, the Google Play Store has more downloads and is growing at a higher rate. Note: Not sure which platform to build for first? So you can launch on both stores and drive downloads from as many users as possible. In order for your app to be successful, you need to understand what consumers want. First, you should understand what types of apps are being downloaded the most.
Here are the most popular categories on the Apple App Store by share of availability. Your app category needs to be relevant to the purpose and functions of your app. Violating these terms can get your app removed from the App Store.
Obviously, nobody will be able to download your app if this happens. Those categories have more competition. As I just said, the mobile app industry is highly competitive. But how many apps are going to be competing with?
Take a look at the number of apps available on the Apple App Store. The number of available apps is continuing to rise each year. More people have mobile devices than ever before, and app downloads are at an all-time high. But are app download numbers on the rise because more apps are available? Or are more apps available because so many more apps have been released?
I took the time to create a more in-depth analysis of the Google Play Store. We just finished looking at the Apple App Store availability. So I wanted to jump right in and show you the number of apps available for download on the Google Play Store. We actually saw a drop in app availability after mid Although the number of apps have been steadily rising ever since.
The Google Play Store is highly competitive. Based on the data over the past two years, the trend line should continuing rising for the foreseeable future. As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period.
The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store. You can measure the success of an app category based on penetration.
According to Statista, these are the app categories with the highest penetration rate among Android users. Some of these categories need to be taken with a grain of salt. For example, look at the top categories on the list. Those apps such as communication apps likely come pre-loaded on all Android devices. But aside from that, this list is a good indication of what types of apps Android users have downloaded apps like WhatsApp, Snapchat, Netflix, TikTok, Spotify, and Tinder.
The average smartphone user spends 3 hours and 10 minutes each day using their device. The average person uses 9 mobile apps per day and 30 apps per month.
What does this mean? People are downloading apps and not using them. As you just learned, app usage is not guaranteed after a download. Some of you might be aware of this if your app has already been brought to market. But how do you know if this is happening to you? The best way to measure this is with retention and churn. Basically, you need to track these metrics.
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